Developing Successful Business Strategies
09.00 - 17.30 on Wednesday 17 October &
09.00 - 13.00 on Thursday 18 October
Crowne Plaza Hotel

Organised by Crop Protection Monthly and Enigma Marketing Research

This year’s Crop Protection Business Seminar will again create a forum for stimulating educated debate on critical commercial issues facing the agrochemical industry. Expert speakers from research based and generic companies, market analysts and service providers will assist delegates to understand the drivers influencing the global agrochemical industry enabling them to create successful strategies for growth.

Setting the scene, business analyst Gautam Sirur(Cropnosis, Edinburgh, UK) will provide an overview of the rapidly changing global crop protection industry focusing on overproduction, energy costs, the environment and innovation. Presentations on developing markets will include one on South America given by Burkhard Kleffman (Global CEO, Kleffman Group, Lűdinghausen, Germany) who will discuss the important growth opportunities and the difficult market conditions that companies continue to face.

Case studies will cover the crop and non-crop sectors. Mike Carroll (Global Regulatory Affairs Manager, Dow AgroSciences, Abingdon, UK) will present on the important topic of product stewardship and how it helps to secure market share. Dr Richard Youngman (Stähler International, Stade, Germany) will discuss how Stähler has grown from a domestic, family owned distributor to become a pan-European player. He will outline strategies to maintain growth and independence.

Supply chain management is a key area for improving profitability. Dr Hans Elmsheuser, (Head of Global Purchasing, Syngenta, Basle, Switzerland) will discuss sourcing issues in a global market and how to become a preferred supplier. Dr Uwe Brunk, (Chair of the Agrochemical Intermediate Manufacturers in Europe – AIME) will focus his presentation on how to maximise profitability and minimise risk in a changing environment. Dr Dirk Steffan (Gowan Company, Yuma, USA) will outline supply chain strategies for an agrochemical marketing organisation.

Sessions on the R&D and generic sectors will include Dr Matthew Phillips (Phillips McDougall, Edinburgh, UK) who will discuss the cost of new product development, the impact of GM crops, company R&D focus and the major products currently under development. Dr Noam Mushkin, (Patent Attorney, Makhteshim Agan, Tel-Aviv, Israel) will outline the legal hurdles facing companies developing generics. He will discuss how to navigate them and how to develop strategies for affordable and enforceable IPR. Other speakers in these sessions will present how their businesses are responding to market needs through innovative R&D and robust generic marketing strategies.

Other presentations include the thorny issue of parallel importing and the impact of the new EU regulations due to replace 91/414 and how these issues may affect the balance between generic and proprietary compounds in the market.

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