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“Food for Life” Roadshow at the XVI International Plant Protection Congress, SECC, Glasgow, 15-18 October 2007
The CropLife “Food for Life” Roadshow will be located at the SECC Main Entrance. throughout the Congress, enabling visitors to enter and learn about crop production and crop protection, through interactive exhibits designed to appeal to the target audience - all with an interest in food and nutrition, but especially teachers and pupils, mothers/carers of children under 12, and the children themselves.
 
The objectives of the Roadshow are to:
- Establish a direct and constructive dialogue between consumers and industry.
- Info rm consumers of the origins of good food/associated benefits of crop protection.
- Reduce prejudices against the crop production/protection industry
 
The truck contains up to 15 exhibits, including:
Our Table over the Centuries:
 Our food; yesterday, today and tomorrow. A display showing the evolution of food consumption habits over time, with plates with typical meals from 1800, 1920, 1950, 2005, and 2020. It demonstrates that variety and quantity have increased over the years.
Feely Field:
Five large tubes, each containing a different crop: rice, potato, wheat,
corn and oats. The visitor reaches into the tube and tries to guess what
the crop is. Accompanied by information on the requirements for successful crop
cultivation and the pests threatening them.
Model Plant:
A large plastic plant, showing all its parts and the threats it must contend with to survive.
Supermarket Shelf:
A large visual of a supermarket shelf to which 4 baskets are
attached, containing information on the role played by modern agriculture,
efficient transport and fast information systems worldwide in allowing quality and
variety. Shows how freshness and variety are achieved year-round.
Beginners Life Science:
 A demonstration of BCPC’s five newly launched, illustrated story-books for children. These support the Life Processes and Living Things curriculum at Key Stage 1. Featuring Trevor’s Magic Trolley, a supermarket trolley which takes him around the world answering questions on the food we eat and where it comes from.
Feedback Corner: 
A corner in which visitors are encouraged to write their
feedback on post-it notes and stick it to the wall.
Notes:
- CropLife International, the global federation representing the plant science industry and a network of regional and national associations in 91 countries. Company members are committed to sustainable agriculture through innovative research and technology in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology.
For more information visit www.croplife.org
- CropLife Company members include BASF, Bayer CropScience, Dow Agrosciences, Dupont, FMC, Monsanto, Sumitomo and Syngenta.
- Dr Christian Verschueren, (Director General, CropLife International) is a keynote speaker at the Congress. In “Responsibilities and challenges of modern crop protection” he will review the progress being made by the industry in providing responsible stewardship for the highly sophisticated products available to the farmer and grower and how the concerns for consumer and environmental safety can be met.
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