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Timetable | The
Programme | Registration
Focus on Food
For managers and marketers throughout the Food Chain
Tuesday 11 November 2003 &
Wednesday 12 November 2003
Consumer views of crop production and crop protection are key drivers
of food policy throughout the food supply chain. Public perception
influences everything from the shape of the regulatory framework
for crop protection
products to the design of food packaging on the supermarket shelf.
Surveys show that consumers are increasingly interested in the
way food is produced.
In the UK, for example, over 60% of people intend to improve
their knowledge.
-
So how are consumers’ views formed?
- How influential are opinion formers such as the media, food retailers,
celebrity chefs and environmental groups in shaping consumer
views?
- In what direction will consumer opinions develop in future?
- How should farmers, advisers, crop protection manufacturers, food
processors, regulators and other stakeholders in the food
chain respond?
- What is the continuing role for crop assurance schemes?
- What are costs and benefits to the farmer, retailer and consumer and
how will the schemes evolve?
Given the importance and current interest in this topic, the
programme will run over two days. On Tuesday 11 November
the session will cover consumer
and food industry views of - and information needs
on - current trends in crop production and protection. The programme for
Wednesday 12 November
then focuses on the future for crop assurance. Leaders
in the
field will explore the present status, future trends
and
the likely impact of these
issues through presentations and discussion.
Timetable
| Tuesday 11 November 2003 |
| 09.00 – 10.30 |
Coffee and Registration |
| Understanding, Informing and Meeting Consume Demands – the
Challenge for Crop Production and Crop Protection |
| 10.30 – 13.00 |
Influencing and defining consumer perception.
Consumer needs and technology trends: how crop production is responding. |
| 13.00 – 14.00 |
Buffet lunch |
| 14.00 – 15.30 |
Consumer needs and technology trends: how crop protection and crop
improvement industries are responding. |
| 15.30 |
Close and Tea |
| Wednesday 12 November 2003 |
| 09.00–10.30 |
Coffee and Registration |
| Assured Crops – Understanding the Needs
and Predicting the Future |
| 10.30 – 13.00 |
Evolution of standards and verification.
The food provider’s view.
The consumer’s view. |
| 13.00 – 14.00 |
Buffet lunch |
| 14.00 – 15.30 |
The primary producer’s view. |
| 15.30 |
Close and Tea |
Delegates to the Congress are invited to attend the Focus on Food
Forum but excluding
the lunch. As this is likely to be a popular event, priority will
be given to delegates
registering for the Forum exclusively.
These sessions complement the Congress programme, in particular the keynote
papers
by Dr Christine Bruhn and Professor Peter Lillford from Day 1 and
the platform session on
Pesticide Residues in Food (6B) and the poster session, Non-Chemical
Protection (5B).
The Programme
A copy of the Programme may be downloaded
here (Adobe Acrobat PDF 121Kb) PDF
Help.
| Tuesday 11 November 2003 |
| Understanding, Informing and Meeting Consumer
Demands – the Challenge for Crop Production and Crop Protection |
| What do consumers and the food supply chain understand by crop production
and crop protection and how are views changing? What are the problems
and opportunities associated with these? This session examines these
fundamental questions and seeks to identify the actions that are being,
and can be, taken to better meet consumer demand. |
| Chairman: Prof. Peter Lillford, Centre for Novel
Agricultural Products, Dept. of Biology, University of York, UK |
| Throughout the day plenty of opportunity will be given for discussion,
both in session and during the organised lunch. Dr Christine Bruhn from
the Centre for Consumer Research, University of California, Davis,
USA will join Prof Peter Lillford in the debate. |
| Influencing and defining consumer perceptions |
| Consumer decision-making – factors
affecting food choice |
| Professor Richard Shepherd, Director of the Food, Consumer Behaviour
and Health Research Centre at the Department of Psychology,
University of Surrey, Guildford, UK, examines the range of factors which govern
consumer choice and the importance of understanding the interplay between
them. |
| Consumer perceptions and the role of consumer organisations |
| Graeme Millar, Chairman of the Scottish Consumer Council, Edinburgh,
UK, examines the food and farming industry from the consumer perspective
and identifies some of the actions needed to meet consumer expectations. |
| Consumer needs and technology trends: how the crop production industry
is responding |
| Horticulture – a world-wide revolution |
| Doug Henderson MBE, Chief Executive of the Fresh Produce Consortium,
Peterborough, UK, explains how the UK fresh produce industry has met
the challenge of growing consumer concerns about food safety and production
methods. |
| Organic farming – can it deliver quality
food at affordable prices? |
| Christine Watson, Team Leader in Organic Research, Scottish Agricultural
Colleges, Aberdeen,UK examines the challenges faced by the organic food
industry in increasing home produced organic food, meeting supermarket
quality standards and delivering continuity of supply. |
| Consumer needs and technology trends: how the crop protection and
crop improvement industries are responding |
| The contribution of the crop protection industry in meeting consumer
expectations |
| Dr Stephen Humphreys, Food Industry Support Manager, Bayer CropScience,
Cambridge,
UK, explores the extent to which active dialogue, targeted research and product
stewardship are instrumental in alleviating consumer concerns about the use of
pesticides. |
| New technologies for new products with consumer appeal |
| Kendra Gittus, Commercial Manager Wholefoods, Syngenta, Bracknell,
UK, describes innovations in plant breeding which have the potential
to produce novel food crops with more consumer benefits. |
| |
| Wednesday 12 November 2003 |
| Assured Crops – Understanding the Needs and Predicting the Future |
| The further development of crop assurance schemes continues to receive
strong encouragement from Governments who are anxious to show that standards
are being improved and adhered to. But what is the real impact of these
schemes – and will the benefits (actual and perceived) really
outweigh the increased costs to producers? We explore the drivers and
assess the likely trends over the next decade. |
| Chairman: Alan Bide, Managing Director, Hampshire Arable Systems,
Hook, UK. |
| Throughout the day plenty of opportunity will be given for discussion
both in session and during the organised lunch. |
| Evolution of standards and verification |
| Fresh produce assurance: present status and future trends |
| Professor Chris Payne, Chairman Assured Produce Scheme, University
of Reading, UK, reviews how the UK has developed world-leading assurance
standards but asks how successful have we been in changing production
industry attitudes and at informing consumers? |
| Farm assurance: here today, here tomorrow? |
| Peter Brown, Managing Director, Scottish Quality Certification
Ltd, Edinburgh, UK, explores the value of farm assurance in an increasingly
globalised world with its ever increasing challenges to food production
and where the industry is caught in the middle of a major public debate
about the rights and wrongs of GMOs. |
| The food provider’s view |
| Assurance schemes – remaining relevant,
adding value |
| Gavin Bailey, Head of Technical Policy and Strategy, Safeway Stores
plc, Hayes, UK, maintains that assurance schemes have become one of
the cornerstones of the food industry but, he asks, how can they respond
to changing markets and remain accessible and relevant to producers? |
| The consumer’s view |
| Assurance schemes and consumers: who’s
helping who? |
| Mark Browne, Head of Marketing and Promotional Labelling for
UK’s
Food Standards Agency, London, UK, provides some timely advice on how
to build consumer
confidence in assurance schemes and asks what do consumers think of them? What
do they want in future and why should producers listen anyway? |
| The primary producer’s view |
| Farm Assurance Schemes - is it all worth it? |
| David Houghton, farmer and Chairman of Scottish Quality Cereals,
UK,
gives a cereal farmers perspective on the pros and cons of assurance
schemes. |
| Farm assurance: threats and opportunities |
| Jonathan Tipples, farmer, NFU Council Member and Vice Chairman
of Assured Food Standards, Tonbridge, UK, highlights the danger that farm
assurance may be hijacked by those on the fringes of the industry but
underlines the opportunities it presents to help combat the increasing
levels of red tape and inspection. |
| Programme accurate at time of printing but may change subject to unforeseen
circumstances. |
Registration
Those wishing to attend “Focus on Food” can attend either or
both sessions. Please complete the secure Registration
Form here .
The Registration fee of £230 for both days or £135 for a
single day includes:
- Tea and coffee on arrival and during the afternoon break, plus
the networking buffet lunch with speakers and other delegates.
-
A post-Forum copy of the speakers’ PowerPoint presentations.
- Access to the BCPC Exhibition and Cyber Café.
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